Your PR growth partner for women-owned brands.

Your PR growth partner

for women-owned brands

WHERE WOMEN
COME TO WIN.

WHERE WOMEN
COME TO WIN.

WHERE WOMEN
COME TO WIN.

WHERE WOMEN
COME TO WIN.

book strategy call

book strategy call

the uncomfortable truth

Twenty years of watching brilliant women get overlooked led to one truth: the right narrative doesn't just change perception, it changes profit margins. We position female founders where decision-makers can't ignore them.

Twenty years of watching brilliant women get overlooked led to one truth: the right narrative doesn't just change perception, it changes profit margins. We position female founders where decision-makers can't ignore them.

Traditional PR agencies accidentally sabotage women founders.

Traditional PR agencies accidentally sabotage women founders.

They use playbooks designed for male CEOs and wonder why brilliant women get ignored instead of celebrated. They emphasize your "journey" when they should emphasize your results. They talk about your "passion" when they should talk about your profit.

They use playbooks designed for male CEOs and wonder why brilliant women get ignored instead of celebrated. They emphasize your "journey" when they should emphasize your results. They talk about your "passion" when they should talk about your profit.

This isn't just unfair—it's financially devastating.

This isn't just unfair—it's financially devastating.

While women founders burn cash on ineffective PR, their male counterparts use strategic positioning to secure funding, partnerships, and exits. The gap isn't just in results. It's in long-term wealth creation.

While women founders burn cash on ineffective PR, their male counterparts use strategic positioning to secure funding, partnerships, and exits. The gap isn't just in results. It's in long-term wealth creation.

THE REAL DIFFERENCE

Traditional agencies load you up with deliverables that feel productive but generate zero revenue:

Traditional agencies load you up with deliverables that feel productive but generate zero revenue:

Press releases nobody reads

Press releases nobody reads

Media lists you'll never use

Media lists you'll never use

Coverage reports that don't convert

Coverage reports that don't convert

Social strategies that don't sell

Social strategies that don't sell

We focus on one thing: Strategic positioning that generates profit.

We focus on one thing: Strategic positioning that generates profit.

No busy work. No vanity metrics. Just narrative transformation that turns attention into actual business results.

No busy work. No vanity metrics. Just narrative transformation that turns attention into actual business results.

THIS IS FOR WOMEN WHO GET IT

We onboard one new client per month. While traditional agencies juggle 50+ accounts and take weeks to respond, we activate in 72 hours—even on weekends. We deliver weekly reports on what actually matters: how PR is growing your revenue. We live in spreadsheets tracking sales conversions, not media lists counting impressions. Fewer clients means faster response, custom strategy, and someone who actually answers when opportunity strikes.

We onboard one new client per month. While traditional agencies juggle 50+ accounts and take weeks to respond, we activate in 72 hours—even on weekends. We deliver weekly reports on what actually matters: how PR is growing your revenue. We live in spreadsheets tracking sales conversions, not media lists counting impressions. Fewer clients means faster response, custom strategy, and someone who actually answers when opportunity strikes.

We onboard one new client per month. While traditional agencies juggle 50+ accounts and take weeks to respond, we activate in 72 hours—even on weekends. We deliver weekly reports on what actually matters: how PR is growing your revenue. We live in spreadsheets tracking sales conversions, not media lists counting impressions. Fewer clients means faster response, custom strategy, and someone who actually answers when opportunity strikes.

We onboard one new client per month. While traditional agencies juggle 50+ accounts and take weeks to respond, we activate in 72 hours—even on weekends. We deliver weekly reports on what actually matters: how PR is growing your revenue. We live in spreadsheets tracking sales conversions, not media lists counting impressions. Fewer clients means faster response, custom strategy, and someone who actually answers when opportunity strikes.

We onboard one new client per month. While traditional agencies juggle 50+ accounts and take weeks to respond, we activate in 72 hours—even on weekends. We deliver weekly reports on what actually matters: how PR is growing your revenue. We live in spreadsheets tracking sales conversions, not media lists counting impressions. Fewer clients means faster response, custom strategy, and someone who actually answers when opportunity strikes.

We partner exclusively with women-owned brands who:

  1. Generate $100K+ monthly revenue


  1. Are tired of paying premium prices for discount results


  1. Want PR that drives revenue, not just recognition


  1. Understand their story determines their price point

proof that right story changes everything

Paris Hilton

Paris Hilton

Paris Hilton

Paris Hilton

Paris Hilton

Shania Twain Foundation

Shania Twain Foundation

Shania Twain Foundation

Shania Twain Foundation

Shania Twain Foundation

Kelsey Irvine

– CEO, Birch Babe

Kelsey Irvine

– CEO, Birch Babe

Kelsey Irvine

– CEO, Birch Babe

Kelsey Irvine

– CEO, Birch Babe

Kelsey Irvine

– CEO, Birch Babe

PHASE

1

2

3

4

NARRATIVE
REPOSITIONING

Stop sounding like a nice-to-have. We unpack how you're currently positioned versus how decision-makers need to see you. This isn't about changing what you do—it's about changing how people categorize your value. The right frame turns skeptics into champions, donors into investors, and prospects into premium clients.

Story audit revealing profit-killing language


Competitor positioning analysis


Buyer psychology mapping


Strategic narrative architecture that commands premium pricing, major donations, or strategic partnerships

HOW PROFITABLE PR ACTUALLY WORKS

PHASE

1

2

3

4

NARRATIVE
REPOSITIONING

Stop sounding like a nice-to-have. We unpack how you're currently positioned versus how decision-makers need to see you. This isn't about changing what you do—it's about changing how people categorize your value. The right frame turns skeptics into champions, donors into investors, and prospects into premium clients.

Story audit revealing profit-killing language


Competitor positioning analysis


Buyer psychology mapping


Strategic narrative architecture that commands premium pricing, major donations, or strategic partnerships

HOW PROFITABLE PR ACTUALLY WORKS

PHASE

1

2

3

4

NARRATIVE
REPOSITIONING

Stop sounding like a nice-to-have. We unpack how you're currently positioned versus how decision-makers need to see you. This isn't about changing what you do—it's about changing how people categorize your value. The right frame turns skeptics into champions, donors into investors, and prospects into premium clients.

Story audit revealing profit-killing language


Competitor positioning analysis


Buyer psychology mapping


Strategic narrative architecture that commands premium pricing, major donations, or strategic partnerships

HOW PROFITABLE PR ACTUALLY WORKS

PHASE

1

2

3

4

NARRATIVE
REPOSITIONING

Stop sounding like a nice-to-have. We unpack how you're currently positioned versus how decision-makers need to see you. This isn't about changing what you do—it's about changing how people categorize your value. The right frame turns skeptics into champions, donors into investors, and prospects into premium clients.

Story audit revealing profit-killing language


Competitor positioning analysis


Buyer psychology mapping


Strategic narrative architecture that commands premium pricing, major donations, or strategic partnerships

HOW PROFITABLE PR ACTUALLY WORKS

  • PHASE

    1

    2

    3

    4

    NARRATIVE
    REPOSITIONING

    Stop sounding like a nice-to-have. We unpack how you're currently positioned versus how decision-makers need to see you. This isn't about changing what you do—it's about changing how people categorize your value. The right frame turns skeptics into champions, donors into investors, and prospects into premium clients.

    Story audit revealing profit-killing language


    Competitor positioning analysis


    Buyer psychology mapping


    Strategic narrative architecture that commands premium pricing, major donations, or strategic partnerships

    HOW PROFITABLE PR

    ACTUALLY WORKS

  • PHASE

    1

    2

    3

    4

    STRATEGIC

    VISIBILITY

    Get seen by check-writers, not tire-kickers. Visibility without revenue is expensive noise. We position you where the right people actually pay attention—whether that's buyers with budgets, donors with depth, investors with vision, or clients with contracts. No spray-and-pray media outreach—just precision placement in front of people who can write checks (or e-transfer, tap their Amex, or wire the funds—you get it).

    Authority positioning in channels your audience actually reads


    Strategic partnership cultivation


    Decision-maker focused content


    Platform opportunities that convert

    HOW PROFITABLE PR

    ACTUALLY WORKS

  • PHASE

    1

    2

    3

    4

    REVENUE

    ACCELERATION

    Turn positioning into profit. Most PR stops at coverage. We build the bridge between visibility and revenue. This phase transforms your new positioning into business growth through strategic sales enablement.

    Conversion-focused landing experiences


    Sales team narrative training


    Partnership deal structuring


    Premium pricing justification frameworks

    HOW PROFITABLE PR

    ACTUALLY WORKS

  • PHASE

    1

    2

    3

    4

    COMPETITIVE

    MOAT BUILDING

    Make your position unassailable. True market advantage requires positioning competitors can't copy. We build narrative barriers that protect your premium pricing and market position long-term.

    Category ownership strategy


    Competitive differentiation frameworks


    Strategic alliance development


    Market position fortification

    HOW PROFITABLE PR

    ACTUALLY WORKS

YOUR MEDIA PARTNER

Vanessa Morcom, Founder

After two decades of watching PR agencies extract maximum dollars while delivering minimum results to women founders, I built the firm I wish had existed when I started.

My mission isn't complicated: Use strategic positioning to generate actual revenue for women who are done accepting less.

Every narrative strategy I develop answers one question: Will this make her money?

Because visibility without revenue is just an expensive hobby.

BOOK YOUR FREE PR GROWTH STRATEGY CALL

Let's calculate exactly how much money your current PR is leaving on the table—and map out how strategic repositioning could change your profit margins.

Let's calculate exactly how much money your current PR is leaving on the table—and map out how strategic repositioning could change your profit margins.

This 30-minute call isn't about impressing you with credentials. It's about showing you exactly how much revenue your narrative is currently costing you.

This 30-minute call isn't about impressing you with credentials. It's about showing you exactly how much revenue your narrative is currently costing you.

Only book if you're serious about scaling your revenue, and currently make at least $100K in monthly sales.

book strategy call

book strategy call

book strategy call

book strategy call

book strategy call

Morcom Media is a boutique public relations agency for women-owned brands.

MEDIUM

LINKEDIN

talk@morcom.media

1 Rideau Street, Suite 700 Ottawa ON K1N8S7

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